Designing AI products for the real world.
I’ve spent 15 years leading design at the intersection of software and the physical world — WeWork, Uber, Lime, Sonder. Now I’m building 0→1 AI products hands-on: designing the behavior around the model and shipping the front-end myself. The throughline is AI that earns trust in the real world — things you ride, spaces you inhabit, systems that move people and goods.
Vital
Cofounder · 2024–2026
Designing AI products that turn complex health moments into calm, human guidance — building Clara, a pediatrician in your pocket, from 0 to 1.
Pediatric care in your pocket.
I designed and implemented the iOS app for Clara, which was a 24/7 healthcare companion for families.
Used for acute health concerns or parent coaching, Clara connected parents with clinically sound health advice.
A doctor when you need them.
We believed AI could handle 90%+ of patient interactions and be better than a provider due to immediate, 24/7 availability.
But for the moments when a doctor was needed, I designed protocols and tooling to keep them fully in the loop.
# clara · profile changes need confirmation
Parent "Emma has a peanut allergy."
Clara "I'll add that to Emma's profile
so I remember for next time."
→ update_child_profile(
type = add_allergy,
value = "peanut"
)The screens aren't the product. The trust behind them is.
Clara's hardest problems weren't screens — they were the prompt, the tool contracts, and the memory.
Every one was a trust decision: how the AI reasons, when it asks permission, and what it's allowed to remember about a child.
Warm enough to use at 2am. Serious enough to trust.
Clara had to be a trusted friend who happens to be a pediatrician. The wordmark, palette, and illustration system all had to hold warmth and medical seriousness at once.
Wordmark & app icon
Illustrations
Colors
Clara Intelligence
I wasn't designing screens. I was designing behavior.
Two years, 0 → 1: Clara launched on the App Store and into the hands of 100 families — with the brand, design system, and prompt-and-memory architecture that made an AI feel trustworthy at 2am.
- 0 → 1
- App Store launch
- 100 families
- Brand + design system
- Prompt & memory architecture
Lime
Head of Design · 2019–2023
Led design for the world's largest shared electric vehicle network — from the rider app to the vehicles themselves to the operations that keep millions of trips moving.
The answers are in the field.
Throughout my time at Lime I stayed close to the streets — riding the scooters and e-bikes, working alongside the ops crews, and learning the distinct complexities of every city we operated in. The truth to our hardest problems was usually out there.
Unlock a ride, and the city.
I led design for the Lime rider app — find a vehicle, scan, ride, and park, across hundreds of cities and languages.
Our work went far beyond the screen.
Hardware and software as one product: the scooters and e-bikes people actually ride, designed alongside the app that unlocks them.
One design system, every surface.
I led the creation of the Supreme design system, which held the rider app, the vehicle UI, and the operations tools together — so a nimble and lean team could ship consistently as one.
Keeping millions of rides moving.
Swapstation and the operations tooling behind the network — the critical systems that keep shared vehicles charged and available, around the world.
Mobility, designed end to end.
From the vehicle in the street to the app in your hand to the ops behind the scenes, I led design across the world's largest shared EV network.
- Hardware + software
- Design system
- Mobile
- Web app
- Design leadership
- 250+ cities, 250k vehicles
Sonder
Head of Design · 2018–2019
My team designed a tech-forward hospitality experience spanning the operator app, the in-stay guest app, and the physical spaces guests stayed in.
The research started with a reservation.
We lived the guest experience firsthand — the check-in friction, the empty-apartment moment, the small things that make a place feel like hospitality instead of a rental.
Your whole stay. One app.
We designed the guest app — discover a city, book your stay, check in, find your space, and get help, without ever talking to a front desk.
Superpowers for the back of the house.
My team designed the operator app — the tool field and housekeeping teams use to turn over units, manage tasks, and keep every space guest-ready.
One design system, screens to spaces.
We built a shared design system that held the whole experience together — one language across the guest app, the operator tools, and the physical interiors, so every touchpoint felt unmistakably Sonder.
Hospitality, reimagined.
A tech-forward guest experience my team designed end to end — from the operator tools that run each space to the app in the guest's hand.
- Guest + operator
- Service design
- Spaces + software
- Mobile
- Web app
- Design team established
- 5,000 units, 30+ markets
Uber Freight
Design Manager · 2016–2018
Built the carrier app and design vision for Uber Freight — letting truck drivers find, book, and manage loads in a tap, and setting a north star for freight logistics.
I rode with the people who make everything move.
Truck stops, ride-alongs, and hours watching how loads actually get found and booked — the paperwork, the phone calls, the waiting — we were there to help.
Book a load in a tap.
I built the carrier app for Uber Freight — letting truck drivers find, book, and manage loads from their phone. No phone calls, no brokers.
Designing the road home.
To promote Uber Freight and our goal to be driver-first, I worked with my friend Adam Starr to come up with the concept behind the "Take Me Home" film and execute on it — highlighting one driver and how the service helped make his life a bit better.
A north star for freight.
Beyond the app, I set the design vision for where freight logistics could go — the future state that aligned the team and the business.
0 → 1 for trucking.
From a blank page to a shipped carrier app and a vision for the category — designing how an industry moves freight.
- 0 → 1
- Carrier app shipped
- Design vision
- 1,000 loads/day
- Uber's third pillar
- Design team established
Uber
Design Manager · 2013–2016
Led design for Driver and International Growth, and helped launch UberX — shaping how millions of people came onto the platform across markets.
I learned the platform from drivers and riders.
Hours of interviews and conversations with drivers and riders — feeling every point of friction in their words before redesigning the funnel.
Turning anyone into a driver.
I led design for Driver growth and onboarding — the flows that brought millions of people onto the platform and helped launch UberX.
One product, dozens of markets.
I started the design team for International Growth, focused on unlocking Uber's business in China and India — one product designed for wildly different cities, languages, and payment realities.
Growth at global scale.
Helped launch UberX and scale how people came onto the platform across markets — growth design when the marketplace was still being invented.
- Helped launch UberX
- Driver growth & onboarding
- China & India launch
- Started the int'l design team
- Hypergrowth
- 500+ markets
Want to learn more about these projects?
These are just glimpses, not case studies. Behind each one is a much longer story.
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Get in touch
mtmoore55@gmail.com
I’m an AI-first designer who leads teams building products for the real world — things you ride, spaces you inhabit, systems that move goods and people.
From WeWork to Uber to Lime, I’ve spent 15 years as a design leader at the intersection of software and the physical world.