The Application of Great Taste

Design is the application of great taste.

Taste is a great word because it’s subjective, flexible, and deeply human. Great taste means different things to different people at different times.

In an age of unlimited creation powered by AI, the need for great taste only grows. The human urge to understand the intention behind a creation, to see the taste of its creator, will persist.

AI isn’t a competitor—it’s a tool that helps more people express their taste. It lowers barriers and allows more people to create, while helping all of us create at better and higher levels than we previously could.

But great taste will always matter. People will continue to value the real thing—creations shaped by human intention, not purely synthesized by a machine.